Link building From Wikipedia, the free encyclopedia Jump to navigation Jump to search "Overlinking" redirects here. For the preferred style on Wikipedia, see Wikipedia:OVERLINK . This article includes a list of references , but its sources remain unclear because it has insufficient inline citations . Please help to improve this article by introducing more precise citations. ( October 2014 ) ( Learn how and when to remove this template message ) In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website . [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link ...